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May 26, 2026

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2 min read

What millions of activations taught us about Gen Z

May 22, 2026

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1 min read

Paid acquisition is broken. Here's what's replacing it.

Why your NPS is lying to you

Jun 2, 2026

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3 min read

Why your NPS is lying to you

I have sat through more NPS readouts than I want to admit, and I think the metric is one of the most actively misleading numbers in modern brand management

Jonathan Yaffe
Jonathan Yaffe

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